Le Vian is known for itsLOVEof reinventing several categories of fine jewelry through unique combinations of colors of diamonds, gems and gold to create the various collections. In an industry where copying is all too common, Le Vian insists on having every design start with an original idea, sketched out with pencil and paper.
It is Le Vian’s innovative use of colors that led the company to seek out the under-appreciated brown diamonds and popularize the deep-colored stones as Chocolate Diamonds®. To ensure that jewelry buyers would be certain of getting diamonds of only the highest quality, Le Vian trademarked the Chocolate Diamonds® name. This is just one example of Le Vian bringing jewelry to consumers that no other company has.